Presentation – Exploring and Conceptualising Ambidexterity in Paradoxical Innovation Theory (API)

ANZAM 2017 RMIT Exploring and Conceptualising Ambidexterity in Paradoxical Innovation Theory (API) Dr. Robert Davis Massey University School of Management drrobertdavis.com December 08, 10 am to 10.20 am 80.09.05 Innovation – Theory of Innovation Paradox – ANZAM 2017 – Final Presentation

New Working Paper: 1968 Modeling Consumer Sport Consumption 2013 By Robert Davis and Amish Patel

Working Paper: 1968 Modeling Consumer Sport Consumption 2013 By Robert Davis and Amish Patel Robert Davis: Associate Professor: drradavis@gmail.com or rdavis@unitec.ac.nz, Unitec Institute of Technology, Auckland, New Zealand. Amish Patel: Master of Business Research Candidate, Auckland, New Zealand. Introduction The aim of this research is to publish the results from our work on sport consumption […]

Trademe Consumers and Authenticity: Working Paper: 1967 Modeling Authenticity in Online Shopping: Purchase Behavior Working Paper: 1967

Consumer Authenticity: Working Paper: 1967 Modeling Authenticity in Online Shopping: Purchase Behavior Working Paper: 1967   Modeling Authenticity in Online Shopping: Purchase Behavior Trademe Consumers and Traders: www.trademe.co.nz By Robert Davis and Kevin Sheriff Robert Davis: Associate Professor: drradavis@gmail.com orrdavis@unitec.ac.nz, Unitec Institute of Technology, Auckland, New Zealand. Kevin Sheriff: Lecturer, Auckland, New Zealand. Introduction The aim of this research […]

Customer Experience Analysis – Assignment 1 – APMG 8119 Digital Enterprise 2013 – Reports and Presentations

Customer Experience Analysis – Assignment 1 – APMG 8119 Digital Enterprise 2013 – Reports and Presentations It went by recently and the student did a great job covering an analysis of the customer experience of companies like JB HiFi, Event Cinemas, Apple, NZ Sale, Kings Plant Ban, Might Ape, The Warehouse, Max, 2Degrees, Farro Fresh […]

Journal of Consumer Behaviour (2014) How Gender Affects the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? by Robert Davis, Bodo Lang and Josefino San Diego

Journal of Consumer Behaviour (2014) How Gender Affects the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? by Robert Davis, Bodo Lang and Josefino San Diego Abstract Five hundred and fifteen consumer responses are used to model the affect of online hedonic shopping motivation and online purchase intentions: moderated by the consumers’ perceptions of their offline […]

Does Gender Matter in the Relationship Between Hedonic Shopping Motivation and Purchase Intentions?

Does Gender Matter in the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? Robert Davis: (PhD) Associate Professor, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Robert has published in Marketing Science, the Journal of Advertising Research, Journal of Service Research, Decision […]