APMG 8119 – Digital Enterprise – Animation Research, Americas Cup, Social Media and Games

On Friday the 13 September (that must be lucky) we spent most of the class watching the Americas Cup live. 7th race taking Team NZ up to 6 to -1. We did this using the TVNZ online feed. It was also great though to go through the Animation Research work for the Americas Cup: integrating live content with, Social Media interactivity and co-creation and a game platform. A key paper that drove the thinking of that session was Schouten and McAlexander (1995) . See also Belk and Tumbats 2005. After all this is about the Digital Enterprise!!