Social Media Branding for Small Business: Yarns with Erica and Jess

Today was a really great day for me. Just a normal winters day in Auckland, New Zealand. My son and I decided to go and have a walk to the village. Have a coffee and do some shopping. Raining and cold. We stopped in at a local church who had a craft day on in Mt Eden. I was looking around and then it hit me and I immediately thought about the book I have been working on focusing on social media branding for small business.

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The stall was pretty simple. Two women aged in their early 20’s smiling and doing knitting. Wow, they also had eft-pos. But the sign was brilliant on many levels. Apart from being very witty, that is, the yarns part playing off knitting and chatting, I loved the link to Facebook.

Wow, They get it. Social media branding is really simple. In a witty way linking the offline brand and conversation with the social media community based conversation. And, yes, what is the outcome for their brand. We spent $35. We have told over 500 people…

Cool. So, go and have a yarn. Yarns with Erica and Jess.

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