Part Three: Not much spark from SPARK (www.spark.co.nz): The Accenture Rebranding Case

The important thing now is to look to the strategic issues and in the case of rebranding, what are some good examples of best practice. I like to refer to the Accenture rebranding case with clients and learners. 

Here is some great comment from Staci Cretu Brand Building – Accenture

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