Case: Lewis Road Creamery Fresh Chocolate Milk – Using Social Media to Effectively Launch Your Product Brand
I thought this was a very interesting and current case example. It is about product brands and the Lewis Road Creamery Fresh Chocolate Milk – Using Social Media to Effectively Launch Your Product Brand. It is about creating the Social Media Brand both on and off line.
The campaign is pretty simple. Hysteria. People going mad over Lewis Road Creamery Fresh Chocolate Milk. Lots of great content from ‘customers’ in the stores showing people and themselves going crazy about the milk. See for example Buzzfeed. It is also a great example of how co-branding is done. What makes this perfect is that the Chocolate in this milk comes from Whittakers which in 2014 was rated as New Zealand’s most trusted brand. The chatter about this campaign is all over the place; from traditional media (e.g., radio) to Facebook. Lets watch this campaign.