A Comparison of Online and Offline Gender and Goal Directed Shopping Online
Some good new on the research front. Download here: Davis Smith Lang – 2017 – JRCS 38 – Online and Offline Gender and Shopping.
An unconditional acceptance in the Journal of Retailing and Consumer Services of the paper:
“A Comparison of Online and Offline Gender and Goal Directed Shopping Online”
‘A’ level ranking (ABDC): http://www.abdc.edu.au/master-journal-list.php?title=Journal+of+Retailing+and+Consumer+Services&issn=&for=0&rating=
This paper is based on the responses of over 500 consumers completing model development and confirmation using a two step process of CFA and SEM. Collaboration with a colleagues at the University of Auckland Business School: Sandy Smith and Bodo Lang.
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