A Comparison of Online and Offline Gender and Goal Directed Shopping Online

Some good new on the research front. Download here: Davis Smith Lang – 2017 – JRCS 38 – Online and Offline Gender and Shopping.

An unconditional acceptance in the  Journal of Retailing and Consumer Services of the paper: 

“A Comparison of Online and Offline Gender and Goal Directed Shopping Online”

‘A’ level ranking (ABDC): http://www.abdc.edu.au/master-journal-list.php?title=Journal+of+Retailing+and+Consumer+Services&issn=&for=0&rating=

This paper is based on the responses of over 500 consumers completing model development and confirmation using a two step process of CFA and SEM. Collaboration with a colleagues at the University of Auckland Business School: Sandy Smith and Bodo Lang.

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