A Comparison of Online and Offline Gender and Goal Directed Shopping Online
Some good new on the research front. Download here: Davis Smith Lang – 2017 – JRCS 38 – Online and Offline Gender and Shopping.
An unconditional acceptance in the Journal of Retailing and Consumer Services of the paper:
“A Comparison of Online and Offline Gender and Goal Directed Shopping Online”
This paper is based on the responses of over 500 consumers completing model development and confirmation using a two step process of CFA and SEM. Collaboration with a colleagues at the University of Auckland Business School: Sandy Smith and Bodo Lang.