A Comparison of Online and Offline Gender and Goal Directed Shopping Online

Some good new on the research front. Download here: Davis Smith Lang – 2017 – JRCS 38 – Online and Offline Gender and Shopping. An unconditional acceptance in the  Journal of Retailing and Consumer Services of the paper:  “A Comparison of Online and Offline Gender and Goal Directed Shopping Online” ‘A’ level ranking (ABDC): http://www.abdc.edu.au/master-journal-list.php?title=Journal+of+Retailing+and+Consumer+Services&issn=&for=0&rating= This paper is based […]

Does Gender Matter in the Relationship Between Hedonic Shopping Motivation and Purchase Intentions?

Does Gender Matter in the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? Robert Davis: (PhD) Associate Professor, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Robert has published in Marketing Science, the Journal of Advertising Research, Journal of Service Research, Decision […]