Recent Work – Brand Development at CarbonClick
Was really happy to work with the amazing Carbon Click team to rethink there brand. Rethink = Refocus on the core values or what is called Customer Based Brand Equity.
Strong marketing and communications teams are continually looking at their brand, what it means to stakeholders, what is its experience and how it could transform. I really love this company because its focus is on sustainability and carbon offsetting. Through a simple digital tool it enables any business or consumer to offset their emissions. Awesomeness.
Customer Based Brand Equity? You can seen more about this here by Kevin Lane Keller as well as this video. Its a good basic knowledge based approach which focuses on the basics such as recall, awareness. There is more of course.
Keep working the brand. Customers are changing. The Brand needs to adapt.