The LOOP Model: Conceptualizing and Measuring Consumer Interactivity in Response to Campaigns
I would like to showcase some research I have been doing since 2003 on the interactivity between the mobile or ubiquitous channel and other channels of communication. The below summary of the paper is due to be published in the Journal of Advertising Research in the 2008 September 48 (3) issue. The paper arose out […]
UBELAB. Avisioned Branding
The first page to my first blog. Lets keep it simple. For a while now I have branded and avisioned myself, Ubelab. What does this all mean? Lab means, place of thinking. Knowledge creation. A previous tag line I have used is “strategic momentum in knowledge”. UBE, is a play of the word ubiquitous. I am […]
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