Associate Professor Dr. Robert Davis

The Dairy Industry Industry

Posted by Robert Davis (FCIM) on December 21, 2009 in Associate Professor Dr. Robert Davis

The lastest video from the Forum of the Future Series by DoMM. Series Two: The Dairy Industry

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CMON GT^:

Posted by Robert Davis (FCIM) on November 10, 2008 in Associate Professor Dr. Robert Davis |No Comments

CMON GT^ (www.getup.co.nz) engages 13 to18 year olds in a physical activity campaign, utilising text and web based technology as well as the offline and the television media channels. CMON GT^ is based around an inter-school competition where students participate to gain points in the form of a unique game card by being physically active. […]

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"All Marketers are Liars" – Seth Godin speaks at Google

Posted by Robert Davis (FCIM) on August 14, 2008 in Associate Professor Dr. Robert Davis, Branding |No Comments

more about ““All Marketers are Liars” – Seth Godi…“, posted with vodpod  

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Profile

Posted by Robert Davis (FCIM) on August 13, 2008 in Associate Professor Dr. Robert Davis |No Comments

Here is a bit of profile on Robert Davis (contact drradavis@gmail.com)  Robert is a teacher, researcher and consultant specializing in marketing and interactive.  Robert Davis has published research in the Marketing Science, the Journal of Advertising Research, Journal of Service Research, Decision Sciences Journal of Innovative Education, Communications of the ACM, the Journal of Information […]

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Boundaries

Posted by Robert Davis (FCIM) on August 13, 2008 in Associate Professor Dr. Robert Davis |No Comments

Part of my role is to include my key stakeholders in the discussion. That is why I am going to invite my students to contribute and showcase their best work in the discussion. What I have learnt from over 10 years teaching experience is that new innovative perspectives in marketing come flowing from students as their […]

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Who is the UBELAB

Posted by Robert Davis (FCIM) on August 12, 2008 in Associate Professor Dr. Robert Davis |No Comments

Robert Davis is the UBELAB. Now to the more serious stuff that is ego related…. Robert is a teacher, researcher and strategist in marketing. Robert Davis has published research in the the Journal of Advertising Research (Sept 2008), Marketing Science, Journal of Service Research, Decision Sciences Journal of Innovative Education, Communications of the ACM, the Journal of Information […]

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UBELAB. Avisioned Branding

Posted by Robert Davis (FCIM) on August 11, 2008 in Associate Professor Dr. Robert Davis |No Comments

The first page to my first blog. Lets keep it simple. For a while now I have branded and avisioned myself, Ubelab. What does this all mean?  Lab means, place of thinking. Knowledge creation. A previous tag line I have used is “strategic momentum in knowledge”. UBE, is a play of the word ubiquitous. I am […]

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