DISRUPTION: What is Innovation? Paradox or Therapy?

This is a recent submission 2017 (unaccepted) at the European Marketing Academy which seeks to explain INNOVATION DISRUPTION: What is Innovation? Paradox or Therapy? I used the word ‘therapy’ in the context of ‘business therapy’ an innovation term introduced to me by an experienced business practitioner, innovator, entrepreneur and… …overall agent of disruption. DOWNLOAD PDF […]