Tag: Brand Authenticity

Leading Brand Experience (Small-world)

Posted by Robert Davis (FCIM) on April 7, 2019 in Brand Authenticity, brand experience |No Comments

I recently had the opportunity to go to a Lincoln University reunion this weekend. What a great time. Great people. Wonderful friends. In our journey I had the cool experiences of many small young brands at the local farmers market. The amazing quality of every aspect of the brand experience. True innovation. What impressed me […]

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UX and UI? Brand authenticity is key to meaningful and relevant customer/user experiences. But how do you conceptualize and measure brand authenticity? Use some drrobertdavis.com No.8

Posted by Robert Davis (FCIM) on March 20, 2019 in Brand Authenticity, No.8, UI, UX |No Comments

UX and UI? Brand authenticity is key to meaningful and relevant customer/user experiences. But how do you conceptualise and measure brand authenticity? Use some No.8. The drobertdavis.com No.8 Model. The No.8 Model is defined by 8 dimensions.  Download the short PDF Presentation.

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