Some Research Questions Related to Customer Experience from APMG 8119 Assignment 1 Discussion
Some additional research questions that came out of the discussion (plus there are some good thesis topics here):
- Disabled perceptions of real virtuality; visual, physical etc. There is a big research gap here.
- On and offline behaviour.
- Trial of new products online.
- Strategic issues of change from off to online.
- Perceptions of offline company size influenced by online brand.
- Transaction costs and the effect on customer value.
- Brand personality offline and how that translated to online including social media and community.
- Shopping cart and total basket perceptions.
- Brand online experience and security.
- Mapping of customer experience.
- Why people may not care about physical processes vs. those that are computer mediated online?
- Service branding in different retail contexts; food, electronics, etc.
- Abuse online and disruption of service experience.
- Modelling convenience and customer purchase online.
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