ANZMAC 2012 Adelaide, Australia, December 3rd to 6th

ANZMAC 2012 Adelaide, Australia, December 3rd to 6th

At ANZMAC 2012 I will be presenting 3 pieces of work in progress (3rd to 6th December).  ANZMAC is the Australia-New Zealand Marketing Academy. More details on the work here.

1. Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment in the Consumption of Games.

2. Conceptualising the Brand Relationship in Social Media Consumption.

3. Does Gender Mediate Online Shopping Attitudes and Purchase Intentions?

I must admit I am very excited to be getting on the plane on Sunday morning to go to ANZMAC. I will miss the kids but at ANZMAC: It is always a great conference with a lot of interesting work. Here is the programme.