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With Catherine Bentham my favorite stat guru at ANZMAC MULTIVARIATE WORSHOP 2013 AT UABS WITH BARRY BABIN

ANZMAC 2012 Adelaide, Australia, December 3rd to 6th: Went Well

Posted by Robert Davis (FCIM) on December 10, 2012 in ANZMAC |One Comment

ANZMAC 2012 Adelaide: Some bonding time with colleagues at the Department of Marketing, University of Auckland Business School. 2013 is at the University of Auckland Business School.

At ANZMAC 2012 in Adelaide, Australia

Posted by Robert Davis (FCIM) on December 3, 2012 in ANZMAC, Research, Robert Davis |No Comments

At ANZMAC 2012. Lunch is just about to happen and then we are into it. I have been lucky to chair to sessions on digital marketing with some great presenters. This should be fun. The presentations of papers is here.

ANZMAC 2012 Adelaide, Australia, December 3rd to 6th

Posted by Robert Davis (FCIM) on November 29, 2012 in ANZMAC, Research, Robert Davis |5 Comments

ANZMAC 2012 Adelaide, Australia, December 3rd to 6th At ANZMAC 2012 I will be presenting 3 pieces of work in progress (3rd to 6th December). ANZMAC is the Australia-New Zealand Marketing Academy. More details on the work here. 1. Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment in the Consumption of Games. 2. Conceptualising the Brand Relationship in Social Media […]

ANZMAC 2012 Papers and Presentations (3rd to 5th December)

Posted by Robert Davis (FCIM) on November 25, 2012 in ANZMAC, Bodo Lang, Inna Piven, Josefino San Diego, Neil gautam, Research, Robert Davis |No Comments

ANZMAC 2012 Papers and Presentations At ANZMAC 2012 we will be presenting 3 pieces of work in progress (3rd to 5th December). ANZMAC is the Australia-New Zealand Marketing Academy. Here are the papers and presentations: 1. Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment in the Consumption of Games Neil Gautam, Unitec Institute of Technology, neil.gautam@gmail.com Robert […]