Jason Kemp is Thinking – Six Key Principles of Engagement: Content
6 ways to shape content driven engagement:
1. It’s for the customers… not the company.
2. Content flow trumps perfection & polish.
3. Call to Action – Measurable Engagement.
4. You’re creating more content than you realise.
5. You don’t have to create everything you publish.
6. Engagement is the key metric.
Here for full presentation [Jason Kemp on Content – 2013 – APMG 8119 Digital Enterprise]. Thanks Jason.