Jason Kemp is Thinking – Six Key Principles of Engagement: Content

6 ways to shape content driven engagement:

1. It’s for the customers… not the company.

2. Content flow trumps perfection & polish.

3. Call to Action – Measurable Engagement.

4. You’re creating more content than you realise.

5. You don’t have to create everything you publish.

6. Engagement is the key metric.

Here for full presentation [Jason Kemp on Content – 2013 – APMG 8119 Digital Enterprise]. Thanks Jason.