If was originally a spelling mistake buy I thought it was a good definition of the engaged customer. Clustomers = Customers in Clusters or customers in social media community.
6 ways to shape content driven engagement: 1. It’s for the customers… not the company. 2. Content flow trumps perfection & polish. 3. Call to Action – Measurable Engagement. 4. You’re creating more content than you realise. 5. You don’t have to create everything you publish. 6. Engagement is the key metric. Here for full […]
Jason Kemp is Thinking. Talking to APMG 8119 Digital Enterprise Live – SPCA – Moving Customers Towards Engagement
SPCA – Stranger, Prospect, Customer, Advocate – Moving
Jason Kemp placing a fundamental emphasis on content: conversation not campaigns in engagement.
Steve Jobs & Customer Focus