I predict XERO Live will be in this list: "DISNEY, YAHOO!, GOOGLE TOP LIST OF 100 MOST LOVED COMPANIES" by APCO Worldwide – Washington, D.C. (Oct. 10, 2013)

Not surprising. What brands dominate? Well, they are online, service dominant and entertainment based! Apart from the entertainment part (unless you find accounting entertaining) – this is why Xero Live is doing so well. As some would say – the level of customer (and employee, community) engagement is high.

DISNEY, YAHOO!, GOOGLE TOP LIST OF 100 MOST LOVED COMPANIES

“Washington, D.C. (Oct. 10, 2013) – APCO Insight, the global opinion research consultancy at APCO Worldwide, revealed today its list of the 100 Most Loved Companies. The Walt Disney Company tops the list followed by Yahoo!, Google and Sony respectively.”

Here is the full release.