Appointment to Editorial Board of Journal of Marketing Communications

I was pleased to be appointed to the Editorial Board of Journal of Marketing Communications (JMC). JMC is a very good B journal, ranked in the ABDC 2013 Journal Rankings. JMC is very pertinent to marketing theory and practice because it is specifically related to the current communications context; where multiple channels of communication (offline, online, social media, ubiquitous, games etc.) are used together and in different ways to facilitate interactive communications engagement.