Political Marketing Part 3: The Amplifier. The Internet
In the current political climate and campaigns one needs to be aware of the amplifier or the Internet. Simply put. Offline content that would normally be ignored if only presented offline would stay that way. That same content could then be uploaded onto the Net and further, social media. BAM. Amplification. It takes on its own life and meaning.
So as Obama showed. Any successful political Marketing campaign must have a strong online and social media strategy linked to offline Content creation.
Why? Because you leverage the effects of AMPLIFICATION!