Paper Viewed 1748 Times: Conceptualizing the brand in social media community: The five sources model, Journal of Retailing and Consumer Services, Volume(s) 21, 18- Apr-2014, Pages 468-481 by Davis, R.; Piven, I.; Breazeale, M

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Paper Viewed 1748 Times: Conceptualizing the brand in social media community: The five sources model, Journal of Retailing and Consumer Services, Volume(s) 21, 18- Apr-2014, Pages 468-481 by Davis, R.; Piven, I.; Breazeale, M.