Branding Trends

Paper Viewed 1748 Times: Conceptualizing the brand in social media community: The five sources model, Journal of Retailing and Consumer Services, Volume(s) 21, 18- Apr-2014, Pages 468-481 by Davis, R.; Piven, I.; Breazeale, M

Posted by Robert Davis (FCIM) on November 5, 2014 in 5 Sources Model (tm), Branding Trends, Social Media Brand |No Comments

Paper Viewed 1748 Times: Conceptualizing the brand in social media community: The five sources model, Journal of Retailing and Consumer Services, Volume(s) 21, 18- Apr-2014, Pages 468-481 by  Davis, R.; Piven, I.; Breazeale, M.

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What is the most value brand in the world? Millward Brown, Brand Finance and Interbrand Rankings

Posted by Robert Davis (FCIM) on September 4, 2014 in Branding, Branding Trends, Robert Davis |No Comments

From the “The Economist, 30 August 2014, pp 53-54 (two articles); The Daily Telegraph, 2 September 2014, p B5; telegraph.co.uk, 2 September 2014” The Chartered Institute of Marketing in the UK cites that “Brands can be the most valuable things that a company owns; Millward Brown calculates that they make up 30% of the value […]

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SOCIAL MEDIA BRAND – BOOK COVER: What do you think?

Posted by Robert Davis (FCIM) on November 21, 2013 in Branding, Branding Trends, Inna Piven, Robert Davis, Social Media Brand |No Comments

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Top 20 Trends in 2013 Forecast – 2013 Trend Report from Trend Hunter

Posted by Robert Davis (FCIM) on August 21, 2013 in Branding Trends |No Comments

Top 20 Trends in 2013 Forecast – 2013 Trend Report from Trend Hunter Note the physical virtual: This links into this work: Retail Service Branding in Electronic-Commerce Environments Robert Davis1, Margo Buchanan-Oliver2 and Roderick J. Brodie3 + Author Affiliations 1 r.davis@phoenix.co.nz 2 m.buchananoliver@auckland.ac.nz 3University of Auckland, New Zealand Abstract Considerable discussion has arisen about how […]

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