What is the most value brand in the world? Millward Brown, Brand Finance and Interbrand Rankings
From the “The Economist, 30 August 2014, pp 53-54 (two articles); The Daily Telegraph, 2 September 2014, p B5; telegraph.co.uk, 2 September 2014” The Chartered Institute of Marketing in the UK cites that “Brands can be the most valuable things that a company owns; Millward Brown calculates that they make up 30% of the value […]
Top 20 Trends in 2013 Forecast – 2013 Trend Report from Trend Hunter
Top 20 Trends in 2013 Forecast – 2013 Trend Report from Trend Hunter Note the physical virtual: This links into this work: Retail Service Branding in Electronic-Commerce Environments Robert Davis1, Margo Buchanan-Oliver2 and Roderick J. Brodie3 + Author Affiliations 1 r.davis@phoenix.co.nz 2 m.buchananoliver@auckland.ac.nz 3University of Auckland, New Zealand Abstract Considerable discussion has arisen about how […]