Buy Social Media Branding for Small Business at Timeout Bookshop in Mt Eden, Auckland

If you would like to Buy Social Media Branding for Small Business: The Five Sources Model by Dr Robert Davis. Go to the Timeout Bookshop in Mt Eden, Auckland.  Ask for Jenna and email books@timeout.co.nz. For those not in Auckland please go to Business Expert Press and buy online. This book contains the most latest thinking about […]

Does Online Retail Save a Traditional Retail Business? Yeah: NAH

There has been a lot of debate recently on the whole question of whether Online Retail Saves a Traditional Business. Simply meaning that traditional retail businesses need to start to engage in online retail to maintain and increase their customer base as well as potentially improve customer service and/or reduce costs. I feel the need to […]

Look. Eat. Like. Share. By Daniel Nogueira. Redefine the Way to Think About Restaurants and the Digital Space

This was one of the best projects today as part of my digital marketing class at the NZ Institute of Education.  This was a cool way to redefine the way to think about restaurants and the digital space. Great work Daniel Nogueira. Contact me if you would like to talk to Daniel about his ideas.

Social Media Branding for Small Business – Final Proof Stage Before Hardcopy Publication December 2014 in the USA

  Social Media Branding for Small Business – Final Proof Stage Before Hardcopy Publication December 2014 in the USA. The hard copy will also include cases from Inna Piven.  

What is Social Media? "I never travel without my diary. One should always have something sensational to read in the train." The Importance of Being Earnest. Oscar Wilde

I have just bought a new mountain bike and have spending some time on the back trails.  This time always gives rise to thinking and new ideas as I ponder some of the deeper questions in life. Recently I was thinking about: What is Social Media?  I was thinking about this because of a forthcoming […]

Paper Viewed 1748 Times: Conceptualizing the brand in social media community: The five sources model, Journal of Retailing and Consumer Services, Volume(s) 21, 18- Apr-2014, Pages 468-481 by Davis, R.; Piven, I.; Breazeale, M

Paper Viewed 1748 Times: Conceptualizing the brand in social media community: The five sources model, Journal of Retailing and Consumer Services, Volume(s) 21, 18- Apr-2014, Pages 468-481 by  Davis, R.; Piven, I.; Breazeale, M.

SOCIAL MEDIA BRANDING (THE 5–SOURCES MODEL): Community Reboot

I have been working on a revision of our book on social media branding. This time being published in hard copy through the Business Expert Press in the USA. After quite a few reviews, I think we are the stage to go to publication. It is an exciting new journey and great to be able […]

The FIRST Academic Paper on Social Media Branding: Conceptualising Brand Consumption in Social Media Community by Robert Davis, Inna Piven and Michael Breazeale

Conceptualising Brand Consumption in Social Media Community To be published in the Journal of Retail and Consumer Services. Robert Davis (Ph.D.): drradavis@gmail.com Inna Piven (MBus): Otago Polytechnic, New Zealand, Inna.Piven@op.ac.nz Michael Breazeale (Ph.D.): University of Nebraska at Omaha, USA, mbreazeale@unomaha.edu Abstract The emergence of social media is challenging the ways that marketing academics and practitioners […]

The FIRST book on Social Media Branding on Amazon, Lulu, Smashwords: by Robert Davis and Inna Piven

GET THE BOOK: How to buy Social Media Branding? Lulu – ePub Version. Here is Lulu address to purchase the PDF Here is the Amazon Kindle Edition Smashwords here. iBookstore here (pending). Social Media Branding is a manifesto for the brand and social business revolution. Robert Davis and Inna Piven revolutionize the small-businesses approach to social business […]