Research by Davis, Lang and San Diego (May 2012): Online shopping is oriented towards males. Females prefer offline shopping.
Working Paper: Does Gender Mediate Online Shopping Attitudes and Purchase Intentions? Robert Davis: Associate Professor – Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer, Department of Marketing, b.lang@auckland.ac.nz, Postal Address: University […]
Jason Kemp on branding
Jason Kemp suggests to watch Pinterest as a future resource for online branding.
Jason Kemp talking today about online branding and the seamless experience.<
Jason Kemp talking today about online branding and the seamless experience.
Why did Facebook go Public?
Why did Facebook go Public? Because they could not find the privacy setting? Jason Kemp 21 May 2012
Why Facebook Revenues Are a Black Spot: This is a work in progress….
Facebook is a relational environment. Consumers want to interact. Not transact. Facebook is oriented around the web in a single channel space. Hence, consumers expect the experience to be free. Apple and Google now own the mobile2web. Consumer interactivity in Facebook is based around community. The consumers will protect that space from invading brands at […]
Facebook IPO Bubble
“I know a bubble when I see one,” Bill Gross, Pacific Investment Management Co.’s co-chief investment officer, wrote about Facebook in a posting on Twitter. Read the article here.
1 NZD = 0.7668 USD at 16th May 2012: Time to Celebrate (Free Falling NZ Dollar) – Go Export Lead Recovery
1 NZD = 0.7668 USD at 16th May 2012: Time to Celebrate (Free Falling NZ Dollar) – Go Export Lead Recovery Current NZD/USD at Google Finance
Appointment as Expert Contributor in Buyer-seller Relationships for the Keller Center Research Report – 16 May 2012
I am pleased to announce that I have been appointed as an expert contributor in buyer-seller relationships for the Keller Center Research Report at Baylor University, USA – 16 May 2012. Their website reads: “Thanks to a generous donation of $5 million from Gary Keller, Founder and Chairman of Keller Williams Realty International, Baylor University established […]
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