"All Marketers are Liars" – Seth Godin speaks at Google
more about ““All Marketers are Liars” – Seth Godi…“, posted with vodpod
The Big Picture CAM + LOOP: A Conceptual Model of Communications in Ubiquitous Markets (uMarkets)
If you have read the two posts on: The CAM Model: [http://ubelab.wordpress.com/2008/08/14/conceptualizing-wireless-advertising-strategy-in-mobile-commerce-environments/] and The LOOP Model: [http://ubelab.wordpress.com/2008/08/11/the-loop-conceptualizing-and-measuring-consumer-interactivity-in-response-to-campaigns/] You may realize where I am going An overall conceptual model of communications in ubiquitous markets or uMarkets. This is the next publication I am working on. Slow work in progress but it is my belief that it […]
The CAM Model: Conceptualizing Wireless Advertising Strategy in Mobile Commerce Environments
The work on conceptualizing advertising strategy in wireless environments is summarized below. It started in 2003 and it was nearly published in the Journal of Advertising in 2005. Unfortunately, one of the reviewers could not get their head around the proposition that the mobile channel is fundamentally different from the web. After 3 reviews and […]
Profile
Here is a bit of profile on Robert Davis (contact drradavis@gmail.com) Robert is a teacher, researcher and consultant specializing in marketing and interactive. Robert Davis has published research in the Marketing Science, the Journal of Advertising Research, Journal of Service Research, Decision Sciences Journal of Innovative Education, Communications of the ACM, the Journal of Information […]
CMON GT^: Youth branding in a social marketing context
CMON GT^ is youth branding in a social marketing context. This was an interactive marketing project that I developed and implemented with other stakeholders in Auckland, NZ, with the view of developing a national platform. Despite the success of the campaign it was disappointing that SPARC did not continue to support the brands development. Here […]
Branding Student Experience
The current NZ government and I suppose society in general has pooed the idea of marketing in the educational sector. Some of the debate has focused on the branding of tertiary institutions. Advertising spend. The arguement being that any dollar spent on branding is a dollar not spent directly on students. I tend to side […]
Boundaries
Part of my role is to include my key stakeholders in the discussion. That is why I am going to invite my students to contribute and showcase their best work in the discussion. What I have learnt from over 10 years teaching experience is that new innovative perspectives in marketing come flowing from students as their […]
Who is the UBELAB
Robert Davis is the UBELAB. Now to the more serious stuff that is ego related…. Robert is a teacher, researcher and strategist in marketing. Robert Davis has published research in the the Journal of Advertising Research (Sept 2008), Marketing Science, Journal of Service Research, Decision Sciences Journal of Innovative Education, Communications of the ACM, the Journal of Information […]
The LOOP Model: Conceptualizing and Measuring Consumer Interactivity in Response to Campaigns
I would like to showcase some research I have been doing since 2003 on the interactivity between the mobile or ubiquitous channel and other channels of communication. The below summary of the paper is due to be published in the Journal of Advertising Research in the 2008 September 48 (3) issue. The paper arose out […]
UBELAB. Avisioned Branding
The first page to my first blog. Lets keep it simple. For a while now I have branded and avisioned myself, Ubelab. What does this all mean? Lab means, place of thinking. Knowledge creation. A previous tag line I have used is “strategic momentum in knowledge”. UBE, is a play of the word ubiquitous. I am […]
drrobertdavis.com 