Digital Marketing | drrobertdavis.com

Jason Kemp talking today about online branding and the seamless experience.<

Posted by Robert Davis (FCIM) on May 20, 2012 in Branding, Digital Marketing |No Comments

Jason Kemp talking today about online branding and the seamless experience.

Why Facebook Revenues Are a Black Spot: This is a work in progress….

Facebook is a relational environment. Consumers want to interact. Not transact. Facebook is oriented around the web in a single channel space. Hence, consumers expect the experience to be free. Apple and Google now own the mobile2web. Consumer interactivity in Facebook is based around community. The consumers will protect that space from invading brands at […]

Business Models and the Internet

Posted by Robert Davis (FCIM) on May 11, 2012 in Branding, Digital Marketing, Robert Davis |No Comments

I have just been marking (and completed today) 42, 20 page assignments from my BSNS 7454 Strategic Brand Management class. The topic was to analyse the Google brand from an online, service and business model perspective. Some great work was put forward. I have also in the last two weeks with my APMG 8117 Marketing […]

Portfolios for Strategic Marketing Communications 6374 – Bachelor of Business – The Beginning

Posted by Robert Davis (FCIM) on September 7, 2011 in Advertising, Branding, Digital Marketing, Robert Davis |No Comments

See some of the beginnings of my (Dr Robert Davis) classes portfolios: by Rahul Singh – Tuesday, 6 September 2011, 01:44 PM http://wp.me/P1PeMI-4 by Diego Romero – Tuesday, 6 September 2011, 01:16 AM http://diromero.wordpress.com/ by Philipp Saemann – Sunday, 4 September 2011, 03:39 PM http://philippsaem.wordpress.com/ by Michel Reichardt – Sunday, 4 September 2011, 03:36 PM […]