Malama Solomona presents at Samoa II Conference on Entrepreneurship and Vanuatu (July 2011)
Exploring Entrepreneurship Policy in a Pacific Context: The Case of Vanuatu Malama Solomona , Unitech Institute of Technology, NZ Robert Davis, Unitec Institute of Technology, NZ Presentation for Samoa II Conference – Solomona and Davis 2011 In 2010, data was collected to explore entrepreneurship in a Pacific context. The preliminary conceptual model is based on […]
DO CONSUMERS TRUST MOBILE SERVICE ADVERTISING?
DO CONSUMERS TRUST MOBILE SERVICE ADVERTISING? Robert Davis, Unitec Institute of Technology, New Zealand rdavis@unitec.ac.nz Laszlo Sajtos, University of Auckland, New Zealand l.sajtos@auckland.ac.nz Ahsan Ali Chaudhri, Southern Cross University, Australia a.chaudhri@scu.edu.au ABSTRACT The mobile service channel has rapidly become an important way in which consumers ubiquitously communicate, encounter services and exchange information. […]
Conceptualising Service Culture by Robert Davis and Neil Gautam 2011
Davis Gautam – Blog Version 2011: Conceptualising Service Culture Robert Davis Associate Professor, Department of Management and Marketing, Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++(649) 815 4321, Postal Address: Unitec Institute of Technology, Private Bag 92025, Auckland, New Zealand. Neil Gautam Research Assistant, Department of Management and Marketing, Faculty of Creative Industries and Business, […]
Dr Eve and Service Culture Research by Abdolhossein Sarrafzadeh, Robert Davis and Mohammad Saleh Torkestani
Please see the attached paper exploring Dr Eve and Service Culture implications [ICMLC – Dr Eve 2011].
Service Dominant Logic Presentations: Auckland University Seminar on SDL – March 2011
The Auckland Workshop on SDL The Auckland Workshop on SDL (Service-Dominant Logic) was held 11-12 March 2011 at The University of Auckland Business School in the Owen G Glenn Building, 12 Grafton Road, Auckland. Here are the presentations.
Department of Management and Marketing: Member of Co9 NZ Heads of Department (Marketing) Group
Associate Professor/HoD Dr Robert Davis is please to announce that the department is part of the Co9 NZ Heads of Department (Marketing) Group including: Unitec, University of Auckland, Victoria University, Massey University. Lincoln University, Canterbury University, Waikato University, AUT, Otago University. The first meeting was hosted in February at Victoria University in 2011.
Modeling the Antecedents of Game Usage and Purchase Behavior – 2011
Modeling the Antecedents of Game Usage and Purchase Behavior Robert Davis and Bodo Lang Robert Davis: Associate Professor Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer, Department of Marketing, b.lang@auckland.ac.nz. […]
Does Consumer Self Concept Effect Game Purchase BEHAVIOUR and Usage? – 2011
Does Consumer Self Concept Effect Game Purchase Behaviour and Usage? Robert Davis and Bodo Lang Robert Davis: Associate Professor Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer, Department of Marketing, […]
Working Paper: Conceptualizing Mobile Advertising in a Community Context – March 2011
Conceptualizing Mobile Advertising in a Community Context By Robert Davis and Roger Hawkins Contact: Dr Robert Davis, Department of Management and Marketing, Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++(649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management, Private Bag 92025, Auckland, New Zealand. Roger Hawkins: Department of Management and Marketing, […]
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