Some one said to me the other day: “we need to find more oil.” Presumably to improve the economic wealth of the nation; jobs, overseas export revenue etc. An alternative more sustainable view is to create more digital enterprises. Here are some examples: Zero Live Orion Health and the new GeoOp The above companies (and […]
Of course we need service and marketing. They are, in many ways, the same. In the last few days I have focused on service as a key difference between businesses I have bought from in the last few days. The ones that have lost the sale have tended to only pay attention to demand creation […]
I just listened to “Touch screen technology and blind people” on Radio New Zealand http://www.radionz.co.nz/national/programmes/ninetonoon/audio/2569836/touch-screen-technology-and-blind-people Sent via Radio New Zealand for Android
Telemarketing, service recovery, call centre management and customer perceptions: HRV as an example of how not to do it (May 2011)
Telemarketing, service recovery, call centre management and customer perceptions: HRV as an example of how not to do it (May 2011). By Jeff Marriott (May 2011) We have all experienced telemarketing, and there are a number of views of this practice. Some view it as an invasion of privacy as unsolicited phone calls are made […]
Davis Gautam – Blog Version 2011: Conceptualising Service Culture Robert Davis Associate Professor, Department of Management and Marketing, Faculty of Creative Industries and Business, email@example.com, Phone: ++(649) 815 4321, Postal Address: Unitec Institute of Technology, Private Bag 92025, Auckland, New Zealand. Neil Gautam Research Assistant, Department of Management and Marketing, Faculty of Creative Industries and Business, […]
The Auckland Workshop on SDL The Auckland Workshop on SDL (Service-Dominant Logic) was held 11-12 March 2011 at The University of Auckland Business School in the Owen G Glenn Building, 12 Grafton Road, Auckland. Here are the presentations.