Entertainment Computing

Entertainment Computing: Official journal of the International Federation for Information Processing See our paper:  Modeling game usage, purchase behavior and ease of use Entertainment Computing Volume 3, Issue 2, May 2012, Pages 27–36  Robert Davis, Corresponding author contact information, E-mail the corresponding author, Bodo Lang, 1, E-mail the corresponding author Unitec Institute of Technology, Department of […]

New Research Published: Robert Davis, Bodo Lang, (2013) "Does game self-congruity increase usage and purchase?", Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 14 Iss: 1, pp.52 – 66

Robert Davis, Bodo Lang, (2013) “Does game self-congruity increase usage and purchase?”, Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 14 Iss: 1, pp.52 – 66 See here for the link to the publisher and the abstract. This research poses and further measures and explores the question about the effect of games on a […]

Digital New Zealand 2012 (DNZ12): iGEA’s Latest Research Report into Video Games

Digital New Zealand 2012 (DNZ12) is iGEA’s latest research report into video games. DNZ12 is the 5th report in a series conducted by Bond University, the 2nd in NZ, and is based on a random sample of over 800 New Zealand households . DNZ12 provides data on video and computer game use and attitudes, as […]

The Engagement Economy: How gamification is reshaping businesses by The Deloitte Review By Doug Palmer, Steve Lunceford and Aaron J. Patton

The Engagement Economy: How gamification is reshaping businesses by The Deloitte Review By Doug Palmer, Steve Lunceford and Aaron J. Patton Here for the report. us_DR11_The_Engagement_Economy_Jul12

Halo 4: Dual Mediation Hypothesis – Hedonic and Utilitarian

We just got Halo 4. Cool. To me it confirms my theory that game consumption is defined by the dual mediation hypothesis. the consumption of games includes the simultaneous experience of both the hedonic and utilitarian.  

Does Self-Congruity Increase Game Usage and Purchase? by Robert Davis and Bodo Lang (July, 2012)

Does Self-Congruity Increase Game Usage and Purchase? Robert Davis: Associate Professor: Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer: Department of Marketing, b.lang@auckland.ac.nz, Postal Address: University of Auckland Business School, Private Bag […]

Modeling the Antecedents of Game Usage and Purchase Behavior – 2011

Modeling the Antecedents of Game Usage and Purchase Behavior Robert Davis and Bodo Lang Robert Davis: Associate Professor Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer, Department of Marketing, b.lang@auckland.ac.nz. […]

Does Consumer Self Concept Effect Game Purchase BEHAVIOUR and Usage? – 2011

Does Consumer Self Concept Effect Game Purchase Behaviour and Usage? Robert Davis and Bodo Lang Robert Davis: Associate Professor Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer, Department of Marketing, […]