Trademe Consumers and Authenticity: Working Paper: 1967 Modeling Authenticity in Online Shopping: Purchase Behavior Working Paper: 1967

Consumer Authenticity: Working Paper: 1967 Modeling Authenticity in Online Shopping: Purchase Behavior Working Paper: 1967   Modeling Authenticity in Online Shopping: Purchase Behavior Trademe Consumers and Traders: www.trademe.co.nz By Robert Davis and Kevin Sheriff Robert Davis: Associate Professor: drradavis@gmail.com orrdavis@unitec.ac.nz, Unitec Institute of Technology, Auckland, New Zealand. Kevin Sheriff: Lecturer, Auckland, New Zealand. Introduction The aim of this research […]