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APMG 8117 Marketing Strategy – 2013 – What a great bunch of brilliant students.

APMG 8117 Marketing Strategy – 2013 – What a great bunch of brilliant students. Well done in your contributions to yourself, Air New Zealand, Just Water, Fisher and Paykel Healthcare and Hii.

BSNS 7454 Strategic Brand Management – Brand Strategy Development Projects for Rinnai – 2013

Posted by Robert Davis (FCIM) on June 8, 2013 in Bachelor of Business, BSNS 7454 Strategic Brand Management, Robert Davis, Student Success |No Comments

Well done to the students who will have completed the BSNS 7454 Strategic Brand Management – Brand Strategy Development Projects for Rinnai. It is tough working on real projects, for real companies. There are alot of other considerations. You have done a great job going through the initial customer brand analysis through to strategy formulation. Like the […]

BSNS 7454 Strategic Brand Management – CEMIX Students – Brand Strategy Development Projects – 2013

Posted by Robert Davis (FCIM) on June 8, 2013 in Bachelor of Business, Branding, BSNS 7454 Strategic Brand Management, Robert Davis, Student Success |No Comments

Well done to the students who will have completed the BSNS 7454 Strategic Brand Management – Brand Strategy Development Projects for CEMIX. You have done a great job going through the initial customer brand analysis through to strategy formulation. Thank you to Jessica Baird for your support at CEMIX Marketing. Like the Rinnai students – well done!! See other […]

APMG 8117 Marketing Strategy Students – Wish them Luck for the Final Project with Fisher and Paykel Healthcare (into the Lions Den)

Posted by Robert Davis (FCIM) on June 6, 2013 in APMG 8117 Marketing Strategy, Industry Based Learning, Master of Business, Robert Davis, Student Success, Taught Masters, University of Auckland |No Comments

APMG 8117 Marketing Strategy Students (2013) – Wish them Luck for the Final Project with Fisher and Paykel Healthcare (into the Lions Den). In the briefing last week we were joined by my research colleagues Sandra Smith from the University of Auckland and Inna Piven of Otago Polytechnic. Tomorrow (Friday the 7th June 2013) we […]

Blog

Posted by Robert Davis (FCIM) on May 28, 2013 in Robert Davis |No Comments

SoDA-Pi is linked to my main blog here. This covers research, teaching and service.

Emerald Literati Network 2013 Awards for Excellence – Outstanding Reviewer – Internet Research

Posted by Robert Davis (FCIM) on May 15, 2013 in Excellence, Internet Research, Robert Davis |No Comments

I was very happy to find out today (May 15 2013) that I had been awarded the Emerald Literati Network 2013 Award for Excellence – Outstanding Reviewer – Internet Research. Thanks. It is an honor to serve. Robert Davis

APMG 8117 (2013) Marketing Strategy Students Work with the Human Interface Initiative: "The Next Evolution In Digital Communication | Immersive | Private | Beautiful"

Posted by Robert Davis (FCIM) on May 13, 2013 in APMG 8117 Marketing Strategy, Student Success |No Comments

APMG 8117 (2013) Marketing Strategy Students Work with the Human Interface Initiative: “The Next Evolution In Digital Communication | Immersive | Private | Beautiful”.

Innovation – Look at things differently? Stimulate innovation through simplistic incrementalism.

Posted by Robert Davis (FCIM) on April 28, 2013 in Innovation, Robert Davis |No Comments

A lot is talked about innovation. Often it is about taking the simple things and looking at them differently to create a solution and outcome. I was stimulated to think about this from an email my Dad sent me and conversation we had today about innovation (over coffee at the Rabbithole). The below examples are […]