APMG 8117 Marketing Strategy Students – Wish them Luck for the Final Project with Fisher and Paykel Healthcare (into the Lions Den)

APMG 8117 Marketing Strategy Students (2013) – Wish them Luck for the Final Project with Fisher and Paykel Healthcare (into the Lions Den). In the briefing last week we were joined by my research colleagues Sandra Smith from the University of Auckland and Inna Piven of Otago Polytechnic. Tomorrow (Friday the 7th June 2013) we […]

Biggest Election Issues 2011 for Business

As a business leader I felt it was important to post two important perspectives from my view on the 2011 election and business. I am the HoD of the Department of Management and Marketing and Unitec. My views do not represent Unitec and they are my own personal opinion. I express this opinion in terms of […]

Spring graduation – Unitec Institute of Technology, Auckland, September 2011

I love graduation! I love meeting my previous students. What are their plans? Where are they working? At graduation yesterday I found one of my Chinese students is returning to China to work in her father’s factory. The factory manufactures motorcycles and quad cycles for an international brand name. Later, she intends to work in […]

More Good News from the Bachelor of Business: End of placement reflections from an Industry Based Learning Student

My name is Denisa Hebblethwaite and I am the lecturer and co-ordinator of the Industry Based Learning (IBL) course.  IBL forms a cornerstone  of the Bachelor of Business degree and is a key reason why our students lead applied business. Often our international students find industry placements a new and exciting (sometimes challenging) experience. Here is one […]

New Research: Forthcoming by Maurice O’Rourke and Simon Peel at PERA 2010

What do students look for in a potential employer? Corporate Social Performance as a source of attraction. Maurice O’Rourke (Master of Business graduate at the Department of Management and Marketing, Unitec) and Simon Peel (Dean of Research at Unitec) Paper is to be presented at PERA 2010: Pacific Employment Relations Association (http://www.pera.net.au/) (November 2010) Contact: Ph […]

Unitec Bachelor of Business: Leading Applied Business

Ako Aotearoa › Good Practice Publication Grants e-book The Unitec Bachelor of Business: Assessment of Industry-Based Learning: A Self-Assessed Approach to Learning A recent article on a key component of our Bachelor of Business: Industry Based Learning. Further evidence in our journey towards “leading applied business”. In this case, business is leading the learning of […]