BSNS 7454 Strategic Brand Management – Brand Strategy Development Projects for Rinnai – 2013

Well done to the students who will have completed the BSNS 7454 Strategic Brand Management – Brand Strategy Development Projects for Rinnai. It is tough working on real projects, for real companies. There are alot of other considerations. You have done a great job going through the initial customer brand analysis through to strategy formulation. Like the […]

BSNS 7454 Strategic Brand Management – CEMIX Students – Brand Strategy Development Projects – 2013

Well done to the students who will have completed the BSNS 7454 Strategic Brand Management – Brand Strategy Development Projects for CEMIX. You have done a great job going through the initial customer brand analysis through to strategy formulation. Thank you to Jessica Baird for your support at CEMIX Marketing.  Like the Rinnai students – well done!! See other […]

Biggest Election Issues 2011 for Business

As a business leader I felt it was important to post two important perspectives from my view on the 2011 election and business. I am the HoD of the Department of Management and Marketing and Unitec. My views do not represent Unitec and they are my own personal opinion. I express this opinion in terms of […]

Cheating in academia is associated with future cheating in 'real life'

Graphic created by: Online Masters Degree Re-posted by Peter Mellalieu At Unitec, I follow these practices in my first-year teaching: Provide students with a template ‘scaffold’ that demonstrates good practice in writing a Formal Executive Report Distribute Unitec’s written policy explaining what constitutes academic dishonesty Verbally refer to the policy in class Utilise Turnitin.com for […]

Spring graduation – Unitec Institute of Technology, Auckland, September 2011

I love graduation! I love meeting my previous students. What are their plans? Where are they working? At graduation yesterday I found one of my Chinese students is returning to China to work in her father’s factory. The factory manufactures motorcycles and quad cycles for an international brand name. Later, she intends to work in […]

Innovation in the Bachelor of Business: Maori and Pacific Business Elective Course (BSNS 5550)

Maori and Pacific Business Course Bachelor of Business: Course name: BSNS 5550 For all students looking to work in business in a New Zealand context. An understanding of Maori and Pacific business is a vital ingredient. » New course, an introduction for all students to Maori and Pacific business » Students will have an increased understanding […]

2011 BSNS 7454 on Branding

The students of BSNS 7454 at Unitecs DoMM are blogging their assignments on Strategic Brand Management. Watch this space!!! Robert Davis

On Shelly Eden: DoMM Lecturer – Employment Law and Legislation

From one of our students on Shelly Eden: DoMM Lecturer – Employment Law and Legislation (with permission): “I just want to thank you for being a full on and a very good lecturer for our class in the last semester. I can say that I wish all the lecturers are like you. You are so […]

More Good News from the Bachelor of Business: End of placement reflections from an Industry Based Learning Student

My name is Denisa Hebblethwaite and I am the lecturer and co-ordinator of the Industry Based Learning (IBL) course.  IBL forms a cornerstone  of the Bachelor of Business degree and is a key reason why our students lead applied business. Often our international students find industry placements a new and exciting (sometimes challenging) experience. Here is one […]

On Steve Barnett by his students

From one of our students on Steve Barnett, a lecturer at the DoMM, working for Fujitsu. “For me the biggest effect was that you got me to think about my own objectives and career path, how I am going to get there, and what obstacles I may encounter. Any question that was asked of you was […]