ANZMAC 2012 Adelaide, Australia, December 3rd to 6th
1. Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment in the Consumption of Games.
2. Conceptualising the Brand Relationship in Social Media Consumption.
3. Does Gender Mediate Online Shopping Attitudes and Purchase Intentions?
I must admit I am very excited to be getting on the plane on Sunday morning to go to ANZMAC. I will miss the kids but at ANZMAC: It is always a great conference with a lot of interesting work. Here is the programme.