Marketing Strategy (APMG 8117) – 2011 – PG Dip Business/Master of Business

Here is Associate Professor Dr. Robert Davis in these two photos with three of his students (Humaira, Bushra and Kaly) in the Marketing Strategy (APMG 8117) course (PG Dip Business/Master of Business) in November 2011 at the Department of Management and Marketing at Unitec. Happy smiles after the completion of their intensive work with;  Super Liquor, Rakon, Air New Zealand, Fisher and Paykel Heathcare and this week Turners and Growers. Well done and impressive work you guys. I am looking foward to working with you in 2012 with other students of further project and thesis work.

Photo 1 – Bushra, Humaira, Robert  and Kaly

Associate Professor Dr. Robert Davis likes to think that this is one of the best masters papers in business in New Zealand. Why? This course is question lead rather than theory drowned. This course of study provides students with an enhanced capability to examine advanced marketing theory and practice within different  contexts; consumer, business to business, services, sustainability, technology mediated, and socially mediated. Students  critically examine the proposition that to strategically understand and apply marketing, they should have a holistic perspective that envelops different core contexts.

Photo 2. Robert  and Kaly

Robert is critical of traditional courses on marketing at this level that are driven only by theory based from academic journals. Many of these journals come from a European and US context. While this is valuable we have to ask the fundamental question in business and marketing about who drives theory development. In Robert’s experience it is business. So, what better place to start when wanting to learn about advance marketing theory.  We start with New Zealand businesses.

Photo 3. Humaira in Action Reflecting on the Journey

If you would like to chat with Robert go here. More information on the PG Dip Business/Master of Business.