APMG 8117 Marketing Strategy Students – Working with Just Water and Chief Executive Tony Falkenstein – March 2013 (Project 1/5)
APMG 8117 Marketing Strategy Students – Working with Just Water and Chief Executive Tony Falkenstein – March 2013 (Project 1/5) A lovely photo with Tony at Just Water. As part of the taught Master of Business of programme Associate Professor work with five leading companies on marketing and business related opportunities and issues. Lead with […]
Propositions on innovation, creativity, enterprise and design: Unitec's new learning adventure for leaders of enterprise and innovation
Peter Mellalieu introduces a new course in February 2012 comprising part of the Unitec Master of Business, MBus. What is innovation? What do we need innovation? … Is innovation more than inventing an unconventional product, or creating a new service or process? How do innovations get created? … What are the factors associated with […]
Marketing Strategy (APMG 8117) – 2011 – PG Dip Business/Master of Business
Here is Associate Professor Dr. Robert Davis in these two photos with three of his students (Humaira, Bushra and Kaly) in the Marketing Strategy (APMG 8117) course (PG Dip Business/Master of Business) in November 2011 at the Department of Management and Marketing at Unitec. Happy smiles after the completion of their intensive work with; Super Liquor, Rakon, Air […]
Latest Masters of Business Research (Work in Progress): Exploring the consumers service brand consumption in a social media community by Inna Piven
Exploring the consumers service brand consumption in a social media community Abstract Social media is becoming a dominant communication channel today in branding and is as such of interests to academic researchers and marketing practitioners. Although consumers’ migration into social media has already gained far-reaching consequences for product and service brands, the research on the […]
Dr Ken Simpson has been appointed to the NZQA Organisational Direction and Strategy (ODS) Strategic Review Panel
Dr Ken Simpson of the DoMM has been appointed to the NZQA Organisational Direction and Strategy (ODS) Strategic Review Panel. Well done Ken Simpson
Breathing life into the Living Curriculum – Tonite at the DOMM
In that same Living curriculum vein, it’s not too late to decide to join the Conversation “Breathing life into the “Living Curriculum”” which is all set to happen tonight 5:00pm -7:00pm. 16 people have RSVPd that they will be there. Anticipating a few “door sales” we have catered for 20. We thought that a dozen would be a […]
2011 BSNS 7454 on Branding
The students of BSNS 7454 at Unitecs DoMM are blogging their assignments on Strategic Brand Management. Watch this space!!! Robert Davis
Thanks to the staff of the DoMM
With this message Elodie and I will say thank you to all the staff of the Department of Management and Marketing Unitec for the warm welcome they gave us. We want to thank especially Associate Professor Robert Davis for accepting us into the department and the trust he has put in us. It is a […]
Welcome to Elodie and Pierre from Belgium, 2011.
Elodie Viaene from IESN and Pierre Jones from EPHEC are our Summer Interns. They started last week and are already a key part of our department. Elodie says “the people in the department are very nice and welcoming.” She does note though how serious the department is about its teaching, research and other activities with […]
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