Consumer behavior | drrobertdavis.com

New Working Paper: 1968 Modeling Consumer Sport Consumption 2013 By Robert Davis and Amish Patel

Working Paper: 1968 Modeling Consumer Sport Consumption 2013 By Robert Davis and Amish Patel Robert Davis: Associate Professor: drradavis@gmail.com or rdavis@unitec.ac.nz, Unitec Institute of Technology, Auckland, New Zealand. Amish Patel: Master of Business Research Candidate, Auckland, New Zealand. Introduction The aim of this research is to publish the results from our work on sport consumption […]

Jason Kemp is Thinking. Talking to APMG 8119 Digital Enterprise Live

Posted by Robert Davis (FCIM) on October 11, 2013 in APMG 8119 Digital Enterprise, Consumer behavior, Conversation, Customer Experience, Engagement, jason kemp |One Comment

Jason Kemp placing a fundamental emphasis on content: conversation not campaigns in engagement.

Journal of Consumer Behaviour (2014) How Gender Affects the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? by Robert Davis, Bodo Lang and Josefino San Diego

Posted by Robert Davis (FCIM) on August 17, 2013 in Bodo Lang, CFA, Consumer behavior, Consumption Behavior, Hedonic, Josefino San Diego, Online Shopping, Robert Davis, SEM |No Comments

Journal of Consumer Behaviour (2014) How Gender Affects the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? by Robert Davis, Bodo Lang and Josefino San Diego Abstract Five hundred and fifteen consumer responses are used to model the affect of online hedonic shopping motivation and online purchase intentions: moderated by the consumers’ perceptions of their offline […]

A COMPARISON OF ONLINE AND OFFLINE GENDER AND GOAL DIRECTED SHOPPING ONLINE – Academy of Marketing Science Conference 2013

Posted by Robert Davis (FCIM) on July 22, 2013 in Academy of Marketing Science, Consumer behavior, Online Shopping, Robert Davis |No Comments

A COMPARISON OF ONLINE AND OFFLINE GENDER AND GOAL DIRECTED SHOPPING ONLINE Robert Davis*, Unitec Institute of Technology, New Zealand. Bodo Lang, University of Auckland, New Zealand. Josefino San Diego, Unitec Institute of Technology, New Zealand. Track : Electronic and Interactive Marketing ABSTRACT The aim of this paper is to model the effect of the […]

Steve Jobs & Customer Focus – LESSON CREATED BY JASON KEMP (Ted-Ed)

Posted by Robert Davis (FCIM) on April 27, 2013 in apple, Consumer behavior, jason kemp |No Comments

Steve Jobs & Customer Focus

iPad Drives Online Shopping: Black Friday 2012

Posted by Robert Davis (FCIM) on November 26, 2012 in Consumer behavior, ipad, Research, Retail, Robert Davis |No Comments

At a recent consumer behavior consumer conference this year (2012 Gender and Consumer Behavior Conference) I presented a paper on Does Gender Matter in the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? In the paper and presentation it was posited that wireless devices would challenge the existing status-quo in terms of online shopping. The iPad […]

Digital New Zealand 2012 (DNZ12): iGEA’s Latest Research Report into Video Games

Posted by Robert Davis (FCIM) on November 14, 2012 in Computer games, Consumer behavior, Research |No Comments

Digital New Zealand 2012 (DNZ12) is iGEA’s latest research report into video games. DNZ12 is the 5th report in a series conducted by Bond University, the 2nd in NZ, and is based on a random sample of over 800 New Zealand households . DNZ12 provides data on video and computer game use and attitudes, as […]

The Future of Retail by PSFK

Posted by Robert Davis (FCIM) on August 20, 2012 in Consumer behavior, Retail |No Comments

The Future Of Retail by PSFK