Modeling the Antecedents of Game Usage and Purchase Behavior – 2011
Modeling the Antecedents of Game Usage and Purchase Behavior Robert Davis and Bodo Lang Robert Davis: Associate Professor Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer, Department of Marketing, b.lang@auckland.ac.nz. […]
Does Consumer Self Concept Effect Game Purchase BEHAVIOUR and Usage? – 2011
Does Consumer Self Concept Effect Game Purchase Behaviour and Usage? Robert Davis and Bodo Lang Robert Davis: Associate Professor Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer, Department of Marketing, […]
Working Paper: Conceptualizing Mobile Advertising in a Community Context – March 2011
Conceptualizing Mobile Advertising in a Community Context By Robert Davis and Roger Hawkins Contact: Dr Robert Davis, Department of Management and Marketing, Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++(649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management, Private Bag 92025, Auckland, New Zealand. Roger Hawkins: Department of Management and Marketing, […]
Robert Davis on: Why the Department of Management and Marketing?
Associate Professor and Head of Department Dr. Robert Davis on: Why the Department of Management and Marketing and Why our programmes at Unitec?
drrobertdavis.com 