ANZMAC 2012 Papers and Presentations (3rd to 5th December)
Posted by Robert Davis (FCIM) on November 25, 2012 in ANZMAC, Bodo Lang, Inna Piven, Josefino San Diego, Neil gautam, Research, Robert Davis |No Comments
ANZMAC 2012 Papers and Presentations At ANZMAC 2012 we will be presenting 3 pieces of work in progress (3rd to 5th December). ANZMAC is the Australia-New Zealand Marketing Academy. Here are the papers and presentations: 1. Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment in the Consumption of Games Neil Gautam, Unitec Institute of Technology, neil.gautam@gmail.com Robert […]