Josefino San Diego | drrobertdavis.com

Journal of Consumer Behaviour (2014) How Gender Affects the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? by Robert Davis, Bodo Lang and Josefino San Diego

Posted by Robert Davis (FCIM) on August 17, 2013 in Bodo Lang, CFA, Consumer behavior, Consumption Behavior, Hedonic, Josefino San Diego, Online Shopping, Robert Davis, SEM |No Comments

Journal of Consumer Behaviour (2014) How Gender Affects the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? by Robert Davis, Bodo Lang and Josefino San Diego Abstract Five hundred and fifteen consumer responses are used to model the affect of online hedonic shopping motivation and online purchase intentions: moderated by the consumers’ perceptions of their offline […]

ANZMAC 2012 Papers and Presentations (3rd to 5th December)

Posted by Robert Davis (FCIM) on November 25, 2012 in ANZMAC, Bodo Lang, Inna Piven, Josefino San Diego, Neil gautam, Research, Robert Davis |No Comments

ANZMAC 2012 Papers and Presentations At ANZMAC 2012 we will be presenting 3 pieces of work in progress (3rd to 5th December). ANZMAC is the Australia-New Zealand Marketing Academy. Here are the papers and presentations: 1. Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment in the Consumption of Games Neil Gautam, Unitec Institute of Technology, neil.gautam@gmail.com Robert […]