Latest Masters of Business Research (Work in Progress): Exploring the consumers service brand consumption in a social media community by Inna Piven
Exploring the consumers service brand consumption in a social media community Abstract Social media is becoming a dominant communication channel today in branding and is as such of interests to academic researchers and marketing practitioners. Although consumers’ migration into social media has already gained far-reaching consequences for product and service brands, the research on the […]
The Best Masters Course in New Zealand (World Famous in New Zealand :-) ) – PG Dip Business/Master of Business – APMG 8117 Marketing Strategy 2011
Here is Associate Professor Dr. Robert Davis in these two photos with three of his students (Humaira and Bushra and Kaly and Humaira) in the Marketing Strategy (APMG 8117) course in September 2011 at Fisher and Paykel Healthcare. Associate Professor Dr. Robert Davis likes to think that this is one of the best masters papers in […]
Robert Davis on: Why the Department of Management and Marketing?
Associate Professor and Head of Department Dr. Robert Davis on: Why the Department of Management and Marketing and Why our programmes at Unitec?
drrobertdavis.com 