New Research by Robert Davis and Bodo Lang.

Does consumer self concept effect game purchase behaviour and usage? Authors Mr R Davis Associate Professor Faculty of Creative Industries and Business Unitec Institute of Technology, Department of Management and Marketing, Auckland, New Zealand Email: rdavis@unitec.ac.nz Mr B Lang Senior Lecturer Department of marketing Faculty of Business, University of Auckland, Auckland, New Zealand Email: b.lang@auckland.ac.nz […]

Robert Davis on: Why the Department of Management and Marketing?

Associate Professor and Head of Department Dr. Robert Davis on: Why the Department of Management and Marketing and Why our programmes at Unitec?

Malcolm Evans on Robert Davis at Maungawhau School 7 November 2010

GO THE BLACK CAPS!!! I had the great pleasure of meeting Malcolm Evans today at the Maungawhau PrimarySchool Fair. He quite cheaply was doing cartoons of the unwashed for $10. He did mine and I got 55 runs this Saturday. Wow. Thanks Malcolm.

Student Success in the Bachelor of Business 2010 – Marketing Communications

The students of my 2010 Bachelor of Business class have been blogging their assignments in Strategic Marketing Communications. Cool. Great to have an on and offline conversation. Here they are: Juergen Stolzlechner: https://integrater.wordpress.com Tracey Alenepi: www.traceyalenepi.wordpress.com Michael Stangl: http://imcexplorer.wordpress.com   Michaels work has picked up by “The NZ Taxi Blog” and “was already interested in the work and […]