Enjoying Structural Equation Modeling with Barry Babin at the UABS

Posted by Robert Davis (FCIM) on November 27, 2013 in SEM |No Comments

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What Academic Journals Should Publish!

Posted by Robert Davis (FCIM) on November 27, 2013 in Research |No Comments

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Currently at Barry Babin Structural Equation Modeling Seminar at University of Auckland Business School.

Posted by Robert Davis (FCIM) on November 27, 2013 in SEM |No Comments

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Some Worthy Work by Anne Staal on his PhD at AUT – Innovation in SME's

Posted by Robert Davis (FCIM) on November 26, 2013 in Innovation |No Comments

What is the role of procurement on radical waste-reducing innovations in small New Zealand construction firms?” Follow the blog here.

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The Power of the Underdog by Malcolm Gladwell

Posted by Robert Davis (FCIM) on November 26, 2013 in All Blacks, Lee McGinnis, Research, Robert Davis, Rugby, Underdog |No Comments

I am working with Associate Professor Lee McGinnis from Stonehill College on New Zealand rugby fan behavior and the underdog. Additional work is being done myself and Amish Patel in his Master of Business Thesis Please some recent work also on the topic on 60 Minutes by Malcolm Gladwell: “David had an advantage over Goliath? Malcolm […]

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The Importance of Measuring the Effectiveness of Your Social Media Branding

Posted by Robert Davis (FCIM) on November 25, 2013 in measurement, Robert Davis |No Comments

The final chapters in Social Media Branding focus on Measuring the Effectiveness of Your Social Media Branding. There is no use have a brand unless it is not effective. We talk about the important of channels of interaction engagement through two models. We extend the branding model to include interactivity across channels of interaction. To do […]

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NOW ON SALE : SOCIAL MEDIA BRANDING: MANIFESTO FOR THE BRANDING REVOLUTION by Robert Davis and Inna Piven (eBook) – Lulu and Amazon – NOW ON SALE FOR XMAS

Posted by Robert Davis (FCIM) on November 22, 2013 in Branding, Five Sources Model, Inna Piven, Robert Davis, Social Business |One Comment

Our self published book is now for sale on Lulu in PDF and Amazon Kindle. It is a start. Version 1. It is a start. More versions to come. Well done Inna Piven and Robert Davis. A huge amount of work has gone into this book in the last years. FINALLY. This first book on […]

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NOW ON SALE : SOCIAL MEDIA BRANDING: MANIFESTO FOR THE BRANDING REVOLUTION by Robert Davis and Inna Piven (eBook) – Lulu and Amazon – NOW ON SALE FOR XMAS

Posted by Robert Davis (FCIM) on November 22, 2013 in Amazon, Lulu, Social Media Brand |No Comments

Our self published book is now for sale on Lulu in PDF and Amazon Kindle. It is a start. Version 1. It is a start. More versions to come. Well done Inna Piven and Robert Davis. A huge amount of work has gone into this book in the last years. FINALLY. This first book on […]

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NOW ON SALE : SOCIAL MEDIA BRANDING: MANIFESTO FOR THE BRANDING REVOLUTION by Robert Davis and Inna Piven (eBook) – Lulu and Amazon – NOW ON SALE FOR XMAS

Posted by Robert Davis (FCIM) on November 22, 2013 in Amazon, Inna Piven, Lulu, Robert Davis, Social Media Brand |No Comments

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SOCIAL MEDIA BRAND – BOOK COVER: What do you think?

Posted by Robert Davis (FCIM) on November 21, 2013 in Branding, Branding Trends, Inna Piven, Robert Davis, Social Media Brand |No Comments

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