What is 2025 Taskforce About?
Our first Forum for the Future on Oct 8th looks at the 2025 Taskforce. You are invited to join the audience and ask the panel tricky questions (or not) about how we might be able to improve NZ’s productivity. Our Guests are David Caygill and Dr Rick Boven who is director of the New Zealand […]
Speakers for Dairy & Tourism Sectors Announced
The Dairy Sector’s Strategic Response, October 15, 2009 The October 15 session will consider the Dairy sector’s strategic response. The two guest speakers will be Tim Mackle, chief executive of Dairy New Zealand, the industry research organisation and John Penno, chief executive of Synlait, a large South Island dairy farming business that has built its […]
Unitec hosts Forum for the Future on the New Zealand economy
Award winning business journalist and adjunct Professor at Unitec’s Department of Management and Marketing, Rod Oram will lead a series of panel discussions on the future of the New Zealand economy at Unitec during October. The three-evening series is the inaugural programme in The Unitec Forum for the Future which has been established to help […]
Key vs Clark: Brand Trust?
The recent New Zealand election was pretty much run as a brand-related marketing campaign. The first time in history when all the parties applied strong branding to their communication with the public. The Greens were a good example. Their campaign was all about the brand, meaning, party vote. A de-emphasis on personality. Act made it all about […]
"The Google Story" – David Vise speaks at Google
more about ““The Google Story” – David Vise speak…“, posted with vodpod
"The Google Story" – David Vise speaks at Google
more about ““The Google Story” – David Vise speak…“, posted with vodpod
"All Marketers are Liars" – Seth Godin speaks at Google
more about ““All Marketers are Liars” – Seth Godi…“, posted with vodpod
The Big Picture CAM + LOOP: A Conceptual Model of Communications in Ubiquitous Markets (uMarkets)
If you have read the two posts on: The CAM Model: [http://ubelab.wordpress.com/2008/08/14/conceptualizing-wireless-advertising-strategy-in-mobile-commerce-environments/] and The LOOP Model: [http://ubelab.wordpress.com/2008/08/11/the-loop-conceptualizing-and-measuring-consumer-interactivity-in-response-to-campaigns/] You may realize where I am going An overall conceptual model of communications in ubiquitous markets or uMarkets. This is the next publication I am working on. Slow work in progress but it is my belief that it […]
The CAM Model: Conceptualizing Wireless Advertising Strategy in Mobile Commerce Environments
The work on conceptualizing advertising strategy in wireless environments is summarized below. It started in 2003 and it was nearly published in the Journal of Advertising in 2005. Unfortunately, one of the reviewers could not get their head around the proposition that the mobile channel is fundamentally different from the web. After 3 reviews and […]
drrobertdavis.com 