Redefining the NZ Brand – Ideas for 29 September 2013 on Radio New Zealand – Featuring among others, Malcolm Wright
This is a timely debate. “Ideas takes a look at how New Zealand presents itself to the world and asks, has the time come for a re-think of our brand? Historian Richard Wolfe talks to Jeremy Rose about New Zealand’s earliest efforts to promote itself to the world; and Chris Laidlaw talks to Massey University […]
Congratulations – Kaly Nou and Daniel Hunt – Completed Master of Business and Thesis – August 2013
Congratulations – Kaly Nou and Daniel Hunt – Completed Master of Business and Thesis. I was so very happy to supervise both these masters theses and be associated with these great students as lecturer and Head of Department. Well done. Both studies were internationally unique and a step up in masters thesis work: Kaly Nou, […]
BSNS 7454 Strategic Brand Management – 2013 – Cemix Project
Associate Professor Robert Davis with students from his BSNS 7454 Strategic Brand Management class (2013). Together with Cemix working on branding strategy over the next two months. With selected students we take brand strategy in the field to get a real taste for customer based value. Thanks Cemix for the opportunity.
Key vs Clark: Brand Trust?
The recent New Zealand election was pretty much run as a brand-related marketing campaign. The first time in history when all the parties applied strong branding to their communication with the public. The Greens were a good example. Their campaign was all about the brand, meaning, party vote. A de-emphasis on personality. Act made it all about […]
drrobertdavis.com 