Tag: Business Analytics

10 best competitive intelligence tools from 10 experts by by Rob Petersen

Posted by Robert Davis (FCIM) on October 23, 2014 in Business Analytics |No Comments

The age of business analytics is truely upon us. I though that this was a great summary of the 10 best competitive intelligence tools from 10 experts by by Rob Petersen. They are here now and are ready to use. The full article here. Google Trends Compete Alexa Hitwise Keyword Spy Open Site Explorer Quantcast […]

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Social Media Analytics Should be Brand Driven: Towards the 5-SAME Model

Posted by Robert Davis (FCIM) on September 2, 2014 in Branding, Business Analytics, Robert Davis, Social Media Brand |No Comments

In this article I will explore why Social Media Analytics Should be Brand Driven. Brand, meaning the Social Media Brand.  There are obviously many different perspectives on what should be measured as a business analytic and why. But here is my perspective based on my branding work with colleagues. The current work focuses on the development […]

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