iPad Drives Online Shopping: Black Friday 2012
At a recent consumer behavior consumer conference this year (2012 Gender and Consumer Behavior Conference) I presented a paper on Does Gender Matter in the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? In the paper and presentation it was posited that wireless devices would challenge the existing status-quo in terms of online shopping. The iPad […]
Halo 4: Dual Mediation Hypothesis – Hedonic and Utilitarian
We just got Halo 4. Cool. To me it confirms my theory that game consumption is defined by the dual mediation hypothesis. the consumption of games includes the simultaneous experience of both the hedonic and utilitarian.
APMG 8117 Marketing Strategy (Master of Business) 2012 – Final Case Company Fisher and Paykel Healthcare
On 24th May 2012, 8 students of APMG 8117 Marketing Strategy (Master of Business) 2012 finished their final case company presentations for Fisher and Paykel Healthcare. This was the 5th. Well done!!! This is a masters level course so their are high expectations in terms of the level of work students are required to submit. […]
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