Congratulations – Kaly Nou and Daniel Hunt – Completed Master of Business and Thesis – August 2013

Congratulations – Kaly Nou and Daniel Hunt – Completed Master of Business and Thesis. I was so very happy to supervise both these masters theses and be associated with these great students as lecturer and Head of Department. Well done. Both studies were internationally unique and a step up in masters thesis work: Kaly Nou, […]

APMG 8117 Marketing Strategy Students – Wish them Luck for the Final Project with Fisher and Paykel Healthcare (into the Lions Den)

APMG 8117 Marketing Strategy Students (2013) – Wish them Luck for the Final Project with Fisher and Paykel Healthcare (into the Lions Den). In the briefing last week we were joined by my research colleagues Sandra Smith from the University of Auckland and Inna Piven of Otago Polytechnic. Tomorrow (Friday the 7th June 2013) we […]

APMG 8117 Marketing Strategy Students – Working with Just Water and Chief Executive Tony Falkenstein – March 2013 (Project 1/5)

APMG 8117 Marketing Strategy Students – Working with Just Water and Chief Executive Tony Falkenstein – March 2013 (Project 1/5) A lovely photo with Tony at Just Water. As part of the taught Master of Business of programme Associate Professor work with five leading companies on marketing and business related opportunities and issues. Lead with […]

APMG 8119 Digital Enterprise: Class Dinner 2012

We worked hard in APMG 8119 Digital Enterprise so then we decided to have dinner at the end of a long year.   Well done to the students here and those that could not be with us.  We were at Mekong Neua and really enjoyed their Thai and Lao cuisine.          

Mary Lim – Masters Thesis Graduation 2012: EXPLORING NOT-FOR-PROFIT MARKETING: A SERVICE-DOMINANT LOGIC PERSPECTIVE

I was honoured to be Mary Lims supervisor and I don’t mind be very proud of that. EXPLORING NOT-FOR-PROFIT MARKETING: A SERVICE-DOMINANT LOGIC PERSPECTIVE By Mary Pui-Ling Lim A thesis submitted in partial fulfilment of the requirements for the degree of Master of Business Unitec Institute of Technology Abstract The not-for-profit (NFP) sector began to adopt […]

APMG 8117 Marketing Strategy (Master of Business) 2012 – Final Case Company Fisher and Paykel Healthcare

On 24th May 2012, 8 students of APMG 8117 Marketing Strategy (Master of Business) 2012 finished their final case company presentations for Fisher and Paykel Healthcare. This was the 5th. Well done!!! This is a masters level course so their are high expectations in terms of the level of work students are required to submit. […]