Halo 4: Dual Mediation Hypothesis – Hedonic and Utilitarian
We just got Halo 4. Cool. To me it confirms my theory that game consumption is defined by the dual mediation hypothesis. the consumption of games includes the simultaneous experience of both the hedonic and utilitarian.
A good example of an ad that touches the experience, involvement and engagement of a brand towards consumers by Diego Romero
Kia Ora Robert!: Dont know if u have seen it, but its a good example of an ad that touches the experience, involvement and engagement of a brand towards consumers. I reckon, its a funny and nice example to be used in class. Greetingsss: Diego Romero Thanks Diego. Good thinking and analysis.
The Duck – APMG 8119 Digital Enterprise
Today in class we had a nice visit from a very attractive duck who waited at the door of the lecture room and wagged its tail. Our discussion today was about the enterprise implications of interactivity and ubiquitous markets as well as games. The duck, known as ‘Duck’ must have wanted to participate. Cute!
Quantitative Easing (QE)? Why? No thanks Russel.
Russel Norman is promoting QE in New Zealand as a way to improve our economy. I am not sure why, as it is a radicle strategy with some serious risks: 1. Wikipedia: A nice simple summary. 2. Washington Post: QE3: What is quantitative easing? And will it help the economy? It is used when things are […]
Business Model Canvas Tool
I though this tool was a great one from one of my students, dmitriy.velikanov in APMG 8119 Digital Enterprise. It helped with understanding and communicating the business model of a digital enterprise (assignment 2). See here. It also comes as an app on the iPad.
APMG 8119 Digital Enterprise 2012 we are doing (in October) a class debate of the Megaupload Case
As part of APMG 8119 Digital Enterprise 2012 we did (in October) a class discussion of the Megaupload Case. The class will be split into 2 teams; for and against. The argument will cover legal and non-legal aspects of the case in a debate. This will be fun, Megaupload: http://www.megaupload.com. Some questions covered: What are the key […]
International Journal of Mobile Marketing: CONCEPTUALIZING PLAY IN MOBILE COMMERCE ENVIRONMENTS by Robert Davis, Ahsan Ali Chaudhri
Latest Research: International Journal of Mobile Marketing: CONCEPTUALIZING PLAY IN MOBILE COMMERCE ENVIRONMENTS by Robert Davis, Ahsan Ali Chaudhri Abstract: Mobile data services have rapidly become an important way in which consumers connect and communicate ubiquitously. What is more interesting for marketers is the increasing use of these services by consumers to experience play. This research […]
STOP the Tweets, Blog Posts, Facebook posts and any other form of network based communication…(about THAT video)….
What do we know? One crazy guy in the USA made a stupid video and posted it on YouTube. What he said is completely wrong and disgusting. So, why are we listening and reacting to one crazy guy in this world. I have no idea. Why is it creating such violence and sadness. I don’t know. Please. […]
Internet Research – Most Highly Cited Papers on Google Scholar
I am on the editorial board of Internet Research. This journal is ranked highly as a B in both the Australian Research Council as well as Australasian Business Deans Council journal rankings. Internet Research is one of a few high quality journals totally devoted to internet research from a cross-disciplinary perspective. Also according to Emerald, […]
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