Look. Eat. Like. Share. By Daniel Nogueira. Redefine the Way to Think About Restaurants and the Digital Space

This was one of the best projects today as part of my digital marketing class at the NZ Institute of Education.  This was a cool way to redefine the way to think about restaurants and the digital space. Great work Daniel Nogueira. Contact me if you would like to talk to Daniel about his ideas.

The New Google Business Model? Modular Integrated Software as a Service: The case is the close relationship between Xero and GeoOp.

The New Google Business Model? Modular Integrated Software as a Service. I am just going to put another one out there about a new business model which is emerging in the digital space. Lets call it: “The New Google Business Model? Modular Integrated Software as a Service.” The case is the close relationship between Xero […]

Keith Roberts – Head of Strategy and Corporate Development at Virgin Group – From the University of Auckland Business School Department of Marketing Alumni

I am part of the University of Auckland Business School Department of Marketing Postgraduate Alumni. Recently, Keith Roberts (Head of Strategy and Corporate Development at Virgin Group) who did his Master of Commerce in the department on relationship quality talked about his experiences with Virgin Group and Richard Branson. Enjoy and thanks to Andrew Zhu. Keith Roberts

NZ Post and Digital Transformation of the Market – Thanks Radio NZ

“Kate Gudsell explores the future of NZ Post in the face of declining mail volumes.” See here.  

Business Model Canvas Tool

I though this tool was a great one from one of my students, dmitriy.velikanov in APMG 8119 Digital Enterprise. It helped with understanding and communicating the business model of a digital enterprise (assignment 2). See here. It also comes as an app on the iPad.